Home
Schedule
Conference Info
Sponsorship Information
IBM Watson AI Day
Registration
Press Registration
Speakers
Sessions
Sponsors
Exhibitors
JETRO × Six Prefectures of Japan Pavilion Exhibitors
  Media Sponsors
  Topics
  Call For Papers
  Hotel Info
  Past Events
Untitled Document
2017 West
Premium Sponsors
Diamond



Platinum
@DevOpsSummit

Bronze










Untitled Document
2017 West
Keynote Sponsor


Untitled Document
2017 West Exhibitors
























@ThingsExpo











Untitled Document
2017 West Media Sponsors














Untitled Document
2017 East
Premium Sponsors
Diamond



Platinum
@DevOpsSummit

@DevOpsSummit

Silver
@DevOpsSummit


Bronze










Untitled Document
2017 East Exhibitors
@DevOpsSummit




































Untitled Document
2017 East Media Sponsors
















Untitled Document
2016 West
Premium Sponsors
Platinum Plus



Silver
@ThingsExpo

Bronze







Untitled Document
2016 Welcome Reception Sponsor

Untitled Document
2016 West Exhibitors










@DevOps Summit






@DevOps Summit

@WebRTC Summit












@WebRTC Summit









@DevOps Summit

Untitled Document
2016 West Media Sponsors











Untitled Document
2016 East Gold Sponsors

@ThingsExpo

Untitled Document
2016 East Silver Sponsors


@DevOps Summit

Untitled Document
2016 East Bronze Sponsors

Cloud Expo







Cloud Expo

Untitled Document
2016 East Vendor Presentation Sponsors

@DevOps Summit

Untitled Document
2016 East Exhibitors

@DevOps Summit





@ThingsExpo



@DevOps Summit

@ThingsExpo


@DevOps Summit









@DevOps Summit







@DevOps Summit










Untitled Document
2016 East Media Sponsors










Untitled Document
2015 West Gold Sponsors

Untitled Document
2015 West Silver Sponsor


Untitled Document
2015 West Bronze Sponsors

Cloud Expo |@ThingsExpo

Cloud Expo | DevOps Summit


@ThingsExpo





@DevOps Summit

@ThingsExpo


@ThingsExpo

 


Untitled Document
2015 West Exhibitors












@DevOps Summit





@DevOps Summit












@DevOps Summit

@DevOps Summit




@ThingsExpo


@DevOps Summit

 


Untitled Document
2015 West E-Bulletin Sponsors

DevOps Summit

Untitled Document
2015 West
Associate Sponsor

Untitled Document
2015 West Media Sponsor

Untitled Document
2015 East Gold Sponsors


WebRTC Summit

DevOps Summit

Untitled Document
2015 East Silver Sponsors
DevOps Summit
WebRTC Summit

Untitled Document
2015 East Bronze Sponsors

DevOps Summit

Cloud Expo | DevOps Summit
@ThingsExpo

DevOps Summit

DevOps Summit

Untitled Document
2015 East Delegate Bag Sponsors


Untitled Document
2015 East Exhibitors

DevOps Summit


@ThingsExpo



DevOps Summit






Cloud Expo | @ThingsExpo
Internet of @ThingsExpo
@ThingsExpo
DevOps Summit

DevOps Summit
@ThingsExpo
DevOps Summit
DevOps Summit
DevOps Summit
DevOps Summit
DevOps Summit



@ThingsExpo

Untitled Document
2015 East Associate Sponsor

Untitled Document
2015 East
Media Sponsors

Microsoft, Amazon, Google, VMware - Cloud Computing Is an Arena for Big Players
I don’t expect small players to stay competitive for long in this game

Joannès Vermorel's Blog

Considering that the price tag for state-of-the art data centers is now reaching $500M, cloud computing is an arena for big players. I don’t expect small players to stay competitive for long in this game. Cloud frameworks are very diverse, and switching from one cloud to another is going to involve massive changes at best and complete rewrite at worst.

My own personal definition of cloud computing is a hosting provider that delivers automated and near real time arbitrary large allocation of computing resources such as CPU, memory, storage and bandwidth.

For companies such as Lokad, I believe that cloud computing will shape many aspects of the software business in the next decade.

Obviously, all cloud computing providers have limits on the amount of resources that one can get allocated, but I want to emphasize that, for the end-user, the cloud is expected to be so large that the limitation is rather the cost of resource allocation, as opposed to hitting technical obstacles such as the need to perform a two-weeks upgrade from one hosting solution to another.

Big players arena

Considering that the ticket for state-of-the art data centers is now reaching $500M, cloud computing is an arena for big players. I don’t expect small players to stay competitive for long in this game.

The current players are

  • Amazon Web Services, probably the first production-ready cloud offer on the market.
  • Google App Engine, a Python cloudy framework by Google.
  • Windows Azure just unveiled by Microsoft a few weeks ago.
  • VMWare specialist of virtualization who unveiled their Cloud vService last September.
  • SalesForces and their Platform as a Service offering. Definitively cloud computing, but mostly restricted to B2B apps oriented toward CRM.

Then, I expect a couple of companies to enter the cloud computing market within the next three years (just wild guesses, I have no insider’s info on those companies).

  • Sun might go for a Java-oriented cloud computing framework, much like Windows Azure, leveraging their VirtualBox product.
  • Yahoo will probably release something based on Hadoop because they have publicly expressed a lot of interest in this area.

There will most probably be a myriad of small players providing tools and utilities built on top of those clouds, but I rather not expect small or medium companies to succeed at gaining momentum with their own grid.

In particular, it’s unclear for me if open-source is going to play any significant role - at the infrastructure level - in the future of cloud computing. Although open-source will present at the application level.

Indeed, open-source is virtually nonexistent in areas such as web search engines (yes, I am aware of Lucene, but it’s very far from being significant on this market). I am expecting a similar situation for the cloud market.

Benefits

Some people are about privacy, security and reliability issues when opting for a cloud provider. My personal opinion on that is that those points are probably among strongest benefits of the cloud.

Indeed, only those who have never managed loads of applications may believe that homemade IT infrastructure management efficiently address privacy, security and reliability concerns. In my experience, achieving a good level of security and reliability is hard for IT-oriented medium-sized companies and much harder for large non-IT-oriented companies.

Also, I am pretty sure that those concerns are among top priorities for big cloud players. A no-name small cloud hosting company can afford a data leak, but for a Google-sized company, the damage caused by such an accident is immense. As a result, the most rational option consists in investing massive amount of efforts to prevent those accidents.

Basically, I think that clouds can significantly reduce the need for system administrators and infrastructure managers by providing a secure and reliable environment where getting security patches and fighting botnets is part of the service.

Drawback: re-design for the cloud

The largest drawback that I can see is the amount of work needed to migrate applications toward clouds. Indeed, cloud hosting is a very different beast compared to regular hosting.

  • Scalability only applies with proper application design - which varies from one cloud to another.
  • Data access latency is large: you need data caching everywhere.
  • ACID properties of your storage are loose at best.

Thus, I expect that the strongest hindering factor for cloud adoption will be the technical challenges caused by the cloud itself.

If you don’t need scalability, hosting on expensive-but-reliable dedicated servers is still the fastest way to bring a software product to the market. Then, if you have happen to have massive computing needs, then you probably have massive sales as well, and well, sales fixes everything.

Computing resources being commoditized? Not so sure.

With all those emerging clouds, will we see a commoditization of the computing resources? I don’t expect it.

Actually, cloud frameworks are very diverse, and switching from one cloud to another is going to involve massive changes at best and complete rewrite at worst. Let’s see

  • Amazon provides on-demand instantiation of real physical servers running either Linux or Windows. No virtualization involved. The code can be natively executed on top of custom OS. Scalability is achieved through programmatic computing node instantiation.
  • Google App Engine provides a Python-only (*) web app framework. Each web request gets treated independently, and scalability is a given. The code is executed in a sandboxed virtual environment. The OS is mostly irrelevant.
  • Windows Azure offers a .NET execution environment associated with IIS. The code is executed in a sandboxed virtual environment on top of a virtualized OS. Scalability is achieved by having working instances “sleeping” and waiting for the surge of incoming work.
  • VMWare takes any OS image and bring it to the cloud. Scalability is limited but other benefits apply.
  • SalesForce provides a specific framework oriented toward enterprise applications.

(*) I guess that Google will probably release a reduced Java framework at some point, much like Android.

Thus, for the next couple of years, choosing a cloud hosting provide would most probably mean a significant vendor lock-in. One more reason not to go for small players.

Since cloud computing will be an emerging market for at least 5 years. YAWG - Yet Another Wild Guess: 18 months to get the cloud offers out of their beta statuses, 18 months to train hordes of developers against those new frameworks, 18 months to write or migrate apps. During this time, I expect aggressive pricing from all actors, and little or no abuse of the “lock-in” power.

Then, when the market matures, I guess that 3rd party providers will provide tools to ease, if not to automate, the migration from one cloud to another much like the Java-.NET conversion tools.

About Joannès Vermorel
Joannès Vermorel is Founder of Lokad. He is passionate about grid computing and statistical learning, and also teaches a software engineering course at the Ecole normale supérieure in Paris, France.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Presentation Slides
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build thei...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously...

Register and Save!
Save $405
on your “Golden Pass”!
before October 30, 2017!
Call 201.802.3020


Santa Clara Call for Papers Open
Submit
submit your speaking proposal
for the upcoming WebRTC Summit in
Santa Clara!
[Oct 31- Nov 2, 2017]


WebRTC Summit 2017 West
Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
Sponsorship opportunities are now open for WebRTC Summit 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and for WebRTC Summit 2018 New York, June 5-7, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



WebRTC Summit Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
WebRTC Summit New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARM-
STRONG

AppNeta

SMALL-
TREE

Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAU-
CHLAN

Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

MARTIN
nfrastructure

MOULINE
Everbridge

MARSH
Blue Pillar

PARKS
SecureRF

PEROTTI
Plantronics

HOFFMAN
EastBanc

WATSON
Trendalyze

BENSON-
OFF

Unigma

SHAN
CTS

MATTELA
Redpine

GILLEN
Spark
Coginition

SOLT
Netvibes

BERN-
ARDO

GE Digital

ROMAN-
SKY

TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCAL-
LUM

Falconstor

HYEDT
Seamless

WebRTC Summit Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAM-
BURINI

Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-
JOVIC

AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLAL-
ANTORIO

DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBA-
CHEV

Intelligent
Systems

THYKAT-
TIL

Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOM-
BERG

Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCIN-
INNI

EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
Today’s AI cannot create an algorithm that satisfies a human’s intent in all but the simplest cases. What we do have is AI that can divine insights from patterns in large data sets. If we can boil down algorithms into such data sets, then we can make some headway. For example, if an AI-based application has access to a vast number of human-created workflows, then it can make a pretty good guess as to the next step in a workflow you might be working on at the moment. In other words, we now have autocomplete for algorithms – what we call ‘next best action.’ We may still have to give our so...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to bus...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.