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rPath Founder & CSO Speaking Next Week at SYS-CON's Cloud Computing Expo November 19-21 in Silicon Valley
Billy Marshall asks "Can You See the Clouds from Windows?"

Billy Marshall's Open Source Blog

The problem with the notion of “Windows for EC2” is that it perpetuates the broken, legacy model of tying your application to the infrastructure upon which it runs. In the legacy model, applications became artificially tied to the physical server upon which they ran, and server utilization was low because it is very difficult to run multiple applications on a single instance of a general purpose operating system.

The reason it is difficult to run multiple applications on a single instance of a general purpose operating system is because each application has unique needs which conflict or compete with the unique needs of other applications. Virtualization technology, such as that provided by VMware or Citrix with XenServer, breaks the bond of the application to a physical server by placing a layer of software, called a hypervisor, on the physical hardware beneath the operating system instances that support each application. The applications are “isolated” from one another inside virtual machines, and this isolation eliminates the conflicts.

Amazon embraces this virtualization model by using Xen to enable their Elastic Compute Cloud (EC2) service. So what's the problem? If the OS instances are not tied to the physical servers any longer (indeed you do not even know which physical system is running your application on EC2, nor do you need to know), why am I raising a hullabaloo over a “broken model?” The reason this new model of Windows for EC2 is broken is because your application is now artificially coupled to EC2. When you begin with a Windows Amazon Machine Image (AMI), install your application on top, configure-test, configure-test, configure-test, configure-test, configure-test to get it right, and then save the tested configuration as a new AMI, the only place you can run this tested configuration of your application is on Amazon's EC2. If you want to run the application on another virtualized cloud, say maybe one provided by RackSpace, or Terremark, or GoGrid, or even your own internal virtualized cloud of systems, you have to install the application yet again, configure-test, configure-test, configure-test, configure-test, configure-test to get it right again, and then save the tested configuration on the other cloud service. Why don't we just stop the madness and admit that binding the OS to the physical infrastructure upon which it runs is a flawed approach when applications run as virtual machine images (or virtual appliances) atop a hypervisor or virtualized cloud of systems like EC2?

The reason that we are continuing the madness is because madness is all we have ever known. Everyone knows that you bind an operating system to a physical host. Operating systems are useless unless they bind to something, and until the emergence of the hypervisor as the layer that binds to the physical host, the only sensible approach for operating system distribution was to bind it to the physical host. When you buy hardware, you make it useful by installing an operating system as step one. But if the operating system that you install as step one in the new virtualized world is a hypervisor in lieu of a general purpose operating system, how do we get applications to be supported on this new type of host? Here's your answer -- what we previously knew as the general purpose operating system now needs to be transformed to just enough operating system (JeOS or “juice”) to support the application, and it should bind to the application NOT THE INFRASTRUCTURE.

Virtualization enables the separation of the application from the infrastructure upon which it runs – making possible a level of business agility and dynamicism previously unthinkable. Imagine being able to run your applications on-demand in any data-center around the world that exposes the hypervisor (any hypervisor) as the runtime environment. Privacy laws prevent an application supporting medical records in Switzerland from running in an Amazon datacenter in Belgium? No problem, run the application in Switzerland. Need to run the same application in Belgium in support of a new service being offered there next month? No problem, run it on Amazon's infrastructure in Belgium. The application has to support the covert operations associated with homeland security and it cannot be accessed via any Internet connection? No problem, provide it as a virtual appliance for the NSA to run on their private network. Just signed a strategic deal with RackSpace that provides an extraordinary level of service that Amazon is not willing to embrace at this time? No problem, shut down the instances running on EC2 and spin them up at RackSpace. All of this dynamic capability is possible without the tedious cycle of configure-test -- if we will simply bind the operating system to the application in order to free it from the infrastructure and let it fly into the clouds.

So why doesn't Microsoft simply allow Windows to become an application support infrastructure, aka JeOS, instead of a general purpose operating system that is bound to the infrastructure? Because JeOS disrupts their licensing and distribution model. Turning a ship as big as the Microsoft Windows licensing vessel might require a figurative body of water bigger than the Atlantic, Pacific, and Indian oceans combined. But if they don't find a way to turn the ship, they may find that their intransigence becomes the catalyst for ever increasing deployments of Linux and related open source technology that is unfettered by the momentum of a mighty business model. Folks with valuable .Net application assets might begin to consider technology such as Novell's mono project as a bridge to span their applications into the clouds via Linux.

I can tell you that there are lots of folks asking lots of questions about how to enable Windows applications in the “cloud.” I do not believe the answer is “Windows for EC2” plus “Windows for GoGrid” plus “Windows for RackSpace” plus “Windows for [insert your data-center cloud name here].” If Microsoft does not find a way to turn the licensing ship and embrace JeOS, the market will eventually embrace alternatives that provide the business agility that virtualization and cloud computing promises.


Billy Marshall is part of a star-studded lineup of speakers at SYS-CON's 1st International Cloud Computing Conference & Expo. Between them, they'll be covering every aspect of the hottest IT topic for years, with not just Amazon but also IBM, Microsoft, Google, Yahoo, Intel, HP and a host of others all offering, using or developing high-end computing services typically described as “cloud computing” - through which massively scalable IT-related capabilities are provided as a service using Internet technologies.

Forrester Research analyst James Staten calls cloud computing "classic disruptive innovation - where the mainstream dismisses the product and small companies have time to create a real differentiated value." But there are so many offerings just now that what infrastructure architects are looking for above all is a set of organizing principles they can use to guide them in choosing between them all.

Such principles. and a host of associated topics, will be addressed in San Jose by a Top Speaker Faculty that includes:

  • Dr Werner Vogels - VP & CTO, Amazon.com (Keynote)
  • Mike Feinberg - Senior Vice President, Cloud Infrastructure Group, EMC
  • Steve Herrod - CTO, VMware
  • David Bernstein - VP & GM of Network Applications Infrastructure, Cisco
  • Rob Weltman - Director of Grid Services, Yahoo!
  • Peter Nickolov - President CTO, 3tera
  • Kevin Haar - President & CEO, Appistry
  • Songnian Zhou - Co-Founder & CEO, Platform Computing
  • Patrick Harr - CEO, Nirvanix
  • Gerrit Huizenga - Cloud Solutions Architect, IBM
  • John Keagy - CEO & Co-Founder, GoGrid/ServePath
  • Sajai Krishnan - CEO, ParaScale
  • Reuven Cohen - Founder & Chief Technologist, Enomaly
  • Mike Eaton - CEO, Cloudworks
  • Jonathan Bryce - Founder at Mosso (Rackspace)
  • Nati Shalom - CTO, GigaSpaces
  • Don MacAskill - CEO & Chief Geek, SmugMug
  • Billy Marshall - Founder & Chief Strategy Officer, rPath
  • Dr Thorsten von Eicken - CTO & Founder, RightScale
  • Jonathan Pyke - Chief Strategy Office, Cordys
  • Jason Stowe - Founder & CEO, Cycle Computing
  • David Young - Co-Founder & CEO, Joyent
  • Dave Durkee - Founder, CEO & Technical Director, ENKI
  • John Janakiraman - CTO, Skytap
  • Stuart Charlton - Chief Software Architect, Elastra
  • Lars Leckie, Principal, Hummer Winblad Venture Partners
  • Dr Rich Wolski - Professor, U.C. Santa Barbara
  • Javier Soltero - Co-Founder & CEO of Hyperic
  • Omer Trajman - Director of Field Engineering, Vertica Systems
  • Rachel Chalmers - Senior Analyst, Enterprise Software, The 451 Group

    and with a special Cloud Bootcamp on November 20 led by

  • Alan Williamson, Founder at Blog-City.com, Creator of BlueDragon


All breakout sessions are all listed in further detail here.



Speaker Faculty - SYS-CON's 1st International Cloud Computing Conference & Expo


Register Today for Cloud Computing Expo and Save $100 !

Sponsorship and Exhibit Opportunities
Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the upcoming events.

About Billy Marshall
Prior to founding rPath, Billy served as Red Hat's Vice President of North America Sales from 2001 until 2005.Billy conceived and oversaw the launch of Red Hat Network, the platform that enabled Red Hat's subscription revenue model. Billy also worked in IBM Global Services where he worked with global leaders such as Boeing, Ford, Eaton, Mercedes Benz, and Raytheon.

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Presentation Slides
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Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
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In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
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LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCIN-
INNI

EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

@CloudExpo Blogs
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence around personal data.
With IBM, Google, and Microsoft pouring funding into the research of quantum computing, it's really starting to look like we are going to see the benefits in the next 5 - 10 years. Google may be just weeks from announcing they reached the quantum supremacy milestone and IBM may not be far behind either. Today, I wanted to share my thoughts on how quantum computing may affect cryptography as we know it. When we talk about the basic cryptography used for things like TLS when you access your bank's website, the premise behind securing your data is surprisingly simple. The certificate uses a pu...
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. In this session, learn how today's business leaders are managing finance in the cloud and the essent...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 Cloud Computing Blogger for IT Integrators" by CRN (2015). Mr. Jackson's professional career includes...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on organizations of all sizes and in every line of business. Fintech is a constant battleground for th...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, covered the union between the two topics and why this is important. He provided an overview of Immutable Infrastructure then showed how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He ended the session with some interesting case study examples.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8 in New York City, NY.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more ...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching of virtual storage services to its enterprise market.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant that knows everything and can respond to your emotions and verbal commands!
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enterprise.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examining how the Internet and the cloud has allowed for the democratization of IT, resulting in an increa...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual business failure. The real and more difficult question, in developing microservices-based applicatio...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, ...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.