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Serverless Computing: Ready for Prime Time | @CloudExpo #AI #DX #Serverless #DigitalTransformation
The major attraction of serverless computing is cost

Serverless Computing: Ready for Prime Time

The cloud ushered in a fundamental change in the way applications are deployed. Instead of worrying about how much dedicated hardware to order for your data center, you simply spin up as many servers as you need to do the job, then decommission them once the job is done. Yet, you still have to plan how many servers you will need at each stage of processing; you still have to remember to decommission them when done; and you pay for the entire virtual machine during the time you use it even though the server may be idle for most of that time.

The next stage in the evolution of the cloud is serverless computing. After all, the servers you order in the cloud are only a means to an end - they provide the plumbing needed to run your code in response to various events. In the serverless computing paradigm, you supply the set of events and the code to run when each event occurs. The cloud takes care of all the rest: identifying when an event has occurred and, in response to that event, deploying the relevant code to a server, running the code, and then decommissioning the server. The cloud also provides elasticity, i.e., it will automatically run as many instances of your code as needed to handle the workload.

Amazon was the first cloud provider to roll out serverless computing in 2014 with its Lambda service. AWS Lambda can automatically run code in response to multiple events, such as database table updates, modification of Amazon Simple Storage Service (S3) objects, and event notifications. Since then, Google Cloud Platform has rolled out Google Cloud Functions, IBM has released an Open Source serverless platform called OpenWhisk, and Microsoft Azure provides its own take on serverless computing called Azure Functions. Today, support for serverless computing is ubiquitous on all major cloud platforms, which indicates how popular this paradigm has become.

The major attraction of serverless computing is cost. Suppose you have developed a cloud-based web portal that occasionally receives requests. For each request, the portal does a bit of processing and returns a response. Before serverless computing, this portal would require a dedicated server on the cloud, ready and waiting to receive requests 24-7, even though it actually processes requests for only a few minutes each day. If, alternatively, you design this portal as a serverless application, where the event is a new request and the corresponding code processes the request, then you only pay for the few moments per day when requests arrive, as opposed to paying for a dedicated server. It's no wonder then that many developers report a tenfold drop in their AWS bill by re-architecting their applications to serverless programming.

Before you jump on the bandwagon, though, be aware of the limitations of serverless programming:

  • High latency: If you use a dedicated cloud server, your code is already up and running when an event arrives, so the event can be processed within milliseconds. If you use serverless computing, then it can take several hundred milliseconds from the time the event occurs until it is processed. You must wait until the cloud platform allocates a server to your code, deploys the code, and starts the runtime environment needed to run the code (e.g., a Java Virtual Machine). This makes serverless computing a poor choice for applications that require quick single digit millisecond response to events.
  • Resource limits: Each cloud platform places limits on the server size available to run a serverless function, as well as on the total execution time of the code. For example, Amazon Lambda limits a serverless function to 1.5 GB of memory and no more than five minutes of execution time. This makes serverless programming a poor choice for applications that are memory intensive or require a long time to complete.
  • Development challenges: In a traditional procedural or object-oriented software architecture, a program consists of code that executes serially. A serverless program, on the other hand, consists of a set of code fragments whose execution order is determined entirely by the order in which events occur. This presents a challenge to the developer, because many of these events (e.g., a change to an Amazon S3 object) can only be generated in the cloud - there are currently no good tools to emulate cloud events in a local development environment. This can reduce developer productivity, because coding, especially at the initial stages, is far easier in the local desktop environment than in the cloud.
  • Testing challenges: It's not enough to individually test the code associated with each event. To implement a real-world use case that accomplishes useful work, you have to simulate the flow of events in the correct order as well as all other feasible orders. This requires a new set of test tools that is still evolving.

Serverless computing has matured since it was first introduced by Amazon in 2014, and today is used in production by many enterprises. It is an excellent choice for applications where:

  • The flow of the application can be expressed as responses to a series of events.
  • Events occur sporadically. If your application is going to be constantly bombarded with events, it will be cheaper to rent an entire dedicated server rather than paying per event.
  • Event processing is not resource intensive, e.g., does not require a lot of time or memory.
  • High latency (having to wait several seconds before an event is processed) is acceptable.

The bottom line: For the right use case, serverless computing is an excellent choice that is ready for prime time and can provide significant cost savings.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at info@dxworldexpo.com.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact info@dxworldexpo.com.

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email info@dxworldexpo.com.

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

About Moshe Kranc
Moshe Kranc is Chief Technology Officer at Ness Digital Engineering. He has extensive experience in leading adoption of bleeding-edge technologies, having worked for large companies as well as entrepreneurial start-ups. He previously headed the Big Data Centre of Excellence at Barclays’ Israel Development Centre (IDEC).

Moshe has worked in the high-tech industry for over 30 years in the United States and Israel. He was part of the Emmy award-winning team that designed the scrambling system for DIRECTV, and he holds 6 patents in areas related to pay television, computer security and text mining. He has led R&D teams at companies such as Zoomix (purchased by Microsoft) and NDS (purchased by Cisco). He is a graduate of Brandeis University and earned graduate degrees from both the University of California at Berkeley and Boston University.

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Sponsorship opportunities are now open for WebRTC Summit 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and for WebRTC Summit 2018 New York, June 5-7, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



WebRTC Summit Silicon Valley All-Star Speakers Include

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Cloud9

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Aeris

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LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-
JOVIC

AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

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DataArchon

KAHN
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KIM
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Instaclustr

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TIL

Navisite

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Cisco

POTTER
SafeLogic

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CompTIA

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WSO2 Inc

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CHOU
Microsoft

HARRISON
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KIM
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KANE
Dyn

SICULAR
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ADAMIAK
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KHAN
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SUSSMAN
Coalfire

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RMS

LYNN
CodeFutures

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Windstream

RAMA
MURTHY

Virtusa

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IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
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Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOM-
BERG

Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCIN-
INNI

EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

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Virtustream
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TESAR
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HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

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IndependenceIT

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Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

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Solgenia

PROCTOR
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TEGETHOFF
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LAND

Dimension

ROSENDAHL
Quantum

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SoftLayer

HOCH
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KAPADIA
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PAQUIN
OnLive

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Kaazing

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TimeWarner

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SAP

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HP

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BSQUARE

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AOL

KAMARAJU
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HALL

SUPERNAP

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to bus...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
IT organizations that don't know their risk factors and exposure are likely to make investments in DevOps that don't matter. After working with several teams that lost their DevOps funding after making automation investments in areas that were not business constraints, Anne Hungate's "Know Your Numbers" model emerged. Join Anne to learn how to prioritize your DevOps improvements and demonstrate the impact and value you are delivering. After all, DevOps gets traction and funding when teams can show the business impact of doing it, so if you want your DevOps initiative to take off, be prepared t...