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Whose Data Is It? | @CloudExpo #IoT #AI #ML #DL #M2M #BigData #Analytics
It now seems that sports, in this case the NBA, are breaking new ground with another data analytics topic: who owns the data?

Many times, sports have been at the leading edge of data analytics.  The book “Moneyball” was one of the first popular books to bring the basic concepts behind data analytics and data science to the general audience.  Fantasy leagues, sabermetrics and even games like “Strat-O-Matic” baseball and basketball provided an introduction into basic statistical concepts.

And it now seems that sports, in this case the National Basketball Association (NBA), are breaking new ground with another data analytics topic: who owns the data?  The National Basketball Players Association recently banned NBA teams from using a player’s wearable data in contract negotiations or other transactions (see “NBA Bans Teams From Using Wearable Data In Contract Negotiations”).

Maybe after the bitter fights professional and college athletes had about their “likeness” being used for advertising and promotions (think College Hoops 2K8), the players association wanted to get ahead of the curve on the data ownership issue.  If that’s the case, then that’s a very smart move – and a very telling move.  It brings to light a very interesting question:  who owns the personal data coming off wearables and other “intelligent” devices, and when and how can that personal data be used?

It’s easy to imagine how the NBA owners, agents and coaches could use the wearables data.  But there is already a plethora of data available on player performance.  Do I really need wearables data to tell me that Carmelo Anthony (over-rated New York Knicks forward) doesn’t hustle back on defense (or maybe even play defense)?  I can just look at some basic statistics to uncover that insight (see Table 1)

Offensive Real Plus-Minus

Defensive Real Plus-Minus

Carmelo Anthony, New York Knicks 2.18 -1.84
League Rank #35 out of 445 #403 out of 445

Table 1:  Source: http://www.espn.com/nba/statistics/rpm/_/sort/ORPM

From Table 1, we can see that Carmelo Anthony ranks #35 out of 445 NBA players for offensive effectiveness; however, he only ranks #403 out of 445 players on defensive effectiveness.  Again, I don’t need to see wearables data to understand where during the game Carmelo Anthony is putting his effort and hustle[1].  Plus there are other ways to get much of the same performance and effort data, such as video analytics.

Wearables data could be very beneficial to teams and players by scientifically flagging when a player is gassed and needs a rest, or whose body might be breaking down and needs to take a game off.  Wearables data could be used to create personalized training programs that optimize an individual athlete’s strength, endurance and agility capabilities.  Wearables data could be used to minimize training injuries and speed injury recovery.  The number of ways that wearables data, especially combined with in-game performance numbers and other external sources such as weather (temperatures, humidity, precipitation), social media and location data, could improve individual athlete as well as team performance is only being scratched.

By the way, check out the twitter account https://twitter.com/strong_science for examples as to how leading edge sports teams and athletes are combining data and analytics to achieve superior player development and in-game performance.

So Who Owns the Nest Data?
In order to take this conversation to the next level, I wanted to get a feel for the privacy statements that shield our personal information from being exploited for nefarious uses.  So I checked out a sample Privacy Policy.  And given the growing explosion of in-home Internet of Things (IOT) devices, I thought I’d start with the industry leader in home-based sensors and devices…Google Nest.

Just imagine all the insights that Google Nest could glean from having sensors placed throughout your house.  Here are just a few examples of the types of insights that Nest could glean from that data:

  • How many people live in the house?
  • When those people are typically home during the week?
  • When those people are typically home during the weekend or holidays?
  • When do they typically go to bed?
  • When do they typically get up in the morning?
  • Is there movement during the sleep period and if so, when and where is that movement?
  • When are the residents on vacation? When do they typically go on vacation?  How long are they typically gone while on vacation?
  • Do they take weekends away from the home (like ski weekends) and does that correlate to any holidays or
  • Does the time away from the home correlate to turning down the heat?
  • And more!

Boy, the Google Nest could know an awful lot about your home living patterns and tendencies.  That could be quite dangerous if all that were to get into the wrong hands.  So let’s see how Google Nest is protecting our personal and residence data via their privacy policy.

Here is the Google Nest Privacy Policy:

Device Usage information: If you are logged into your Nest account, we record the IP address you visit our website from, and if you have a Nest device or other connected device, we record adjustments you make to the product through the website interface. We store this data along with your email address, information about your Nest device, data collected directly by the device, a history of your device settings, and any other information we have collected about your use of Nest products and services. See our Privacy Statement for Nest Products and Services to learn more about the usage information collected through our products.

Okay, so not much comfort here that my personal data is being protected and won’t be used for whatever purpose Google decides.  But here is what I found even more concerning, selecting the “See our Privacy Statement for Nest Products and Services” link took me right back to this statement.  Yea, a circular reference to a privacy statement that says nothing about how they are going to protect your information.  If you have a Nest device and are not concerned, well I got a bridge in San Francisco to sell you…

Summary
As IOT devices continue to invade our homes, cars, work areas, shopping malls, movie theaters, coffee shops, grocery stores, sporting arenas, concert halls and airports, the multitude of different organizations that “own” that data will only become more confusing.  And while that data has great potential to do good for the individual, it also has the potential for much bad as well.  This issue is only going to grow as IOT continues its meteoritic growth in all aspects of our lives.  Read a few privacy policies and you will soon realize that the only thing that separates good from bad is only a few words in a paper-thin privacy policy.

And that should scare you.

[1] Real Plus-Minus (RPM) Real Plus-Minus is meant to be predictive.  RPM can help coaches (and agents) differentiate between players who have been consistently good (and will likely keep being good) and players who are merely going through a hot streak (and will likely regress to their mean).

The post Whose Data is it? appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

About William Schmarzo
Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

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DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@CloudExpo Blogs
The cloud’s massive success and the growing desire for Big Data analytics are just two of the factors that are making traditional storage architectures obsolete. Organizations cannot afford to scale bygone storage appliances. Even if they could, the time it would take is unacceptable in the digital world. Adding multiple servers could not accommodate storage demands, either. Vertical storage architecture contains bottlenecks that slow performance to a crawl.
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity that makes In-Memory Computing possible. This means that large databases can now reside entirely in...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project results within possible constraints
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers balance and flexibility. It helps companies achieve a wide array of business goals, including availabili...
Mark Burgess (@markburgess_osl) is a theoretical physicist, but in his keynote at the 2016 All Day DevOps conference, he talked more about economics and human interactives than physics. What does either have to do as the keynote for a conference on DevOps? Well, for a little more background, Mark Burgess is also the founder and former CTO of CFEngine, a configuration management and automation framework, and is the author of Promise Theory. While at CFEngine, Mark worked to apply a theory of how the autonomous agents in software interact with each other. Promise Theory was born.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Hybrid IT is today’s reality, and while its implementation may seem daunting at times, more and more organizations are migrating to the cloud. In fact, according to SolarWinds 2017 IT Trends Index: Portrait of a Hybrid IT Organization 95 percent of organizations have migrated crucial applications to the cloud in the past year. As such, it’s in every IT professional’s best interest to know what to expect.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cloud marketplaces and DevOps are changing the economics of hosting and delivering software. ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number w...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments in AI and Cloud Computing technology innovation for enterprise communications to help you shape your ...
Let’s rewind the clock a bit. A few years ago, object storage was the new technology that promised to replace file system in the secondary storage market. It would scale beyond the limits of file systems and deliver better costs. The trade-off would be lower ease-of-use with new protocols that required rewriting of the applications. File systems would keep its place as the tier-one storage solution, because of its superior performance. The world order was clear with object storage elbowing file system out of secondary storage and gradually squeezing it out of tier one as its performance improv...
The dirty little secret, however, is that we are as unable to predict the future as you. None of us really knows what will happen next. The future is made up of an incredibly complex mixture of technologies, possibilities, and events that come together in ways that no one can truly predict. The answer, therefore, is not to attempt to predict the future. But instead, to prepare for an uncertain future by building organizational capabilities that allow you to anticipate and rapidly pivot, respond and react to any change that the market may throw at you.
Companies have always been concerned that traditional enterprise software is slow and complex to install, often disrupting critical and time-sensitive operations during roll-out. With the growing need to integrate new digital technologies into the enterprise to transform business processes, this concern has become even more pressing. A 2016 Panorama Consulting Solutions study revealed that enterprise resource planning (ERP) projects took an average of 21 months to install, with 57 percent of these projects experiencing timeline overruns. A span of almost two years can be a long time when dis...
The purpose of enterprise architecture is to be able to consciously design an enterprise rather than allowing it to happen randomly and unconsciously. It is worth noting that it implies knowledge of a certain intended outcome or desired state in mind. Enterprise architecture (EA) is a discipline that enables designing the enterprise consciously and deliberately, rather than letting it happen randomly. EA design is informed by business vision, strategic intent, and insights on the functioning of the enterprise. So the purpose of enterprise architecture is to be able to consciously design an ...
For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.”
There's a lot to gain from cloud computing, but success requires a thoughtful and enterprise focused approach. Cloud computing decouples data and information from the infrastructure on which it lies. A process that is a LOT more involved than dragging some folders from your desktop to a shared drive. Cloud computing as a mission transformation activity, not a technological one. As an organization moves from local information hosting to the cloud, one of the most important challenges is addressing cloud computing as a mission transformation activity, not a technological one. Cloud computing is...
The Internet of Things (IoT) has evolved quite rapidly, especially if you consider how long it took for little packet-switching networks like ARPANET to morph into today’s nearly ubiquitous internet. Our nascent IoT ecosystem is already populated by billions of sensors and connected devices, hundreds of millions of servers, and thousands of hybrid clouds serving billions of people… all of them perpetually producing and/or consuming data in an explosion of information.
Is there more than bitcoin to blockchain? Absolutely, because today's blockchain is opening up a pathtowards the delivery of trusted online services. To understand this statement, you need to see blockchain as more that it's more famous bitcoin use case. As a fundamental digital tool, blockchain is a shared, immutable ledger for recording the history of transactions. If used in this fashion, it can enable transactional applications that can have embedded trust, accountability and transparency attributes. Instead of having a Bitcoin blockchain that is reliant on the exchange of cryptocurrenci...
Digital technology innovations and advancements, and our adoption of them, have changed us. We are different consumers, employers and employees. Our expectations have increased. We have become mobile, impatient and demanding. We are global. We demand immediate, accurate and real-time responses. We use our technology not just for reading historic events and news, but also for predicting our future turn while navigating at 60 MPH.