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Serverless | @CloudExpo #Serverless #IoT #ML #Lambda #OpenWhisk
Over a year ago we tuned into 'the need for speed' & how a concept like 'serverless computing' was increasingly catering to this

Tune into: Hype Hopping

About a year ago we tuned into “the need for speed” and how a concept like "serverless computing” was increasingly catering to this. We are now a year further and the term “serverless” is taking on unexpected proportions. With some even seeing it as the successor to cloud in general or at least as a successor to the clouds’ poorer cousin in terms of revenue, hype and adoption: PaaS.

The question we need to ask is whether this constitutes an example of Hype Hopping: to effortlessly pivot to the next new thing once the previous one turns out to be just a bit less attractive and certainly a lot more complex then we all thought at first. The Gartner Hype Cycle has been calling this for years the trough of disillusionment, a valley that only the strongest of innovations manage to pass in order to reach the slope of enlightenment or even the plateau of productivity that lies beyond.

But even before the through there are pitfalls that hypes need to survive in order to thrive. Cloud computing itself once started its journey as “on demand” or “utility” computing. Terms that in retrospect were not sexy enough to survive. Whether Serverless will survive the markets sexiness test is something that remains to be seen. Also because – unlike there are no real clouds in cloud computing – there are plenty of real servers in what is called serverLESS computing.

Whether serverless indeed will be sufficiently different to be deemed as the next generation of “How to do IT” is not easy to answer. After all, we saw plenty of earlier generations of different approaches, such as Structured Programming, Object Orientation, Service Oriented Architectures and now Micro Services, all lay claim to such a change agent role. But deep down they all were just similar enough to allow a grey bearded mainframe type to claim: “been there, done that, on our sixties S/360”. And let’s face it, when it comes to serverless, did not virtualization, software appliances, containers and everything delivered “as a service” already take many steps to remove any physical servers from our direct field of vision.

The most visible incarnation of serverless is currently Amazon Web Services’ Lambda. Although this was by most accounts not the first implementation of the idea. Manta of IaaS provider Joyent – recently acquired by consumer electronics giant Samsung – and Iron.IO’s Iron Worker arguably were earlier. And neither is Lambda any longer one of a few. Due to rapid succession introductions of new offerings such Azure Functions, Google Cloud Functions and IBM OpenWhisk. Although many of these newbies are still in a beta or even alpha stage, the term functions is rapidly becoming a standard when it comes to naming serverless offerings. And Functions as a Service (FAAS) or Function Platform as a Service (fPaaS) is even used broadly as a more precise (but therefore more confined) alternative for the term Serverless altogether.

Most of today’s serverless implementations enable users to execute user-defined functions based on various event triggers. For example, one can have a thumbnail created every time someone saves a picture, or send a bill every time someone streams a song, or verify the identity of a user every time he triggers an event. Behind the scenes the invoked function is usually performed in a container (mainly because they are so fast to start-up). While the individual containers are often running in an isolated and secured user dedicated environment, in most cases a Virtual Machine (mainly because they provided proven insulation and safety). On some platforms you declare your functions by inserting a piece of code or a script, with others you can insert functions in the form of a ready to run (binary) container. The latter feels -with a container basically being a portable machine incarnation – somehow a lot less “serverless” than the script approach.

The essence of serverless in my view is, however, that in addition to no longer having to worry about WHERE (on which server or which virtual machine) your functionality will be running, you also don’t have to worry anymore about WHEN your function will be performed. This is taken care of by the trigger or event engine of the serverless platform. This may make classic programming constructs such as loops and infinite, nested and complex “If – then – else ” trees, a thing of the past. And we all know how much code it can take to handle the logistics, versus the core transformation, in any real world applications. Not to mention how hard it is to debug such logistical flow code. Not surprisingly one of the most frequent comments heard about serverless computing is how amazingly little code you have to write to get something done.

With serverless the provider/operator of the platform is responsible for the WHERE and the WHEN and the user/developer needs only to determine the WHAT. In some way this sounds as a familiar promise. Did not non-procedural and event-driven 4th generation languages lay similar claims? And if so, could serverless long-term turn out to have the same disadvantages as these predecessors. And I don’t mean just the increased lock-in that these platforms brought, but the fact that in case of performance issues tuning let alone refactoring was almost impossible, as the environment almost fully abstracted the user/developer from the HOW.

Whether we will all be shredding our just recently printed business cards and updated linked-in profiles claiming our new found role as “Cloud Something” to replace them with “Serverless Whatever” is therefore questionable. If only because “it runs in the cloud” still sounds so much better than it runs “at the Serverless”.

“At the Hop” by Danny & the Juniors rose directly to the top of the charts in 1958 and turned out to be the bands’ biggest but certainly not their only hit song. Others were the largely forgotten “Dottie” and the more persistent “Twistin ‘USA”. Although the dance moves of the Hop were clearly different from the Twist and from subsequent Rock & Roll and Hip Hop variants, for many older people it all seemed just more of the same pointless hopping around.

Read the original blog entry...

About Gregor Petri
Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

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WebRTC Summit Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
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CHAMBLISS
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HERBERTS
Cityzen Data

REITBAUER
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SCHMARZO
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WOOD
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ARIOLA
Parasoft

HOLT
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NAMIE
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NAKA-
GAWA

Transparent
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Transparent
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BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
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MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
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HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
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ARM-
STRONG

AppNeta

SMALL-
TREE

Cazena

MCCARTHY
Bsquare

DELOACH
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QUINT
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CHLAN

Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

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PROIETTI
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OFF

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SHAN
CTS

MATTELA
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Coginition

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ARDO

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SKY

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GoTransverse

LESTER
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-MAREVA

Google

SINGH
Sencha

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KLEIN
Rachio

HOASIN
Aeris

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SPROULE
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SNELL
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LEVINE
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ALLEN
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LUM

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BURINI

Autodesk

MCCARTHY
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ENDO
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Transparent

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Transparent

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GE

COOPER
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KOCHER
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HP

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JOVIC

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KIM
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BROMHEAD
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GORBA-
CHEV

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TIL

Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
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POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
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CHOU
Microsoft

HARRISON
Tufin

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VMware

KIM
MapR

KANE
Dyn

SICULAR
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Cloudian

KUMAR
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KHAN
Solgenia

BONIFAZI
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RMS

LYNN
CodeFutures

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Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

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GRILLI
Adobe

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Rancher Labs

CRISWELL
Alert Logic

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HAZARD
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Emcien

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INNI

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GERSMA

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EMC

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COLLISON
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PRABHU
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LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
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BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
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How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
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Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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Digital Transformation Blogs
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-centric compute for the most data-intensive applications. Hyperconverged systems already in place can...