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The Internet of Things, Code Halos and Enterprise Strategies | Part 1
Is data is the new competitive arena for businesses?

Tactics without strategy are dangerous. ~ Robert Leonhard

If you believe as the authors of the new book Code Halos do, that data is the new competitive arena for businesses, then you will want to develop a strategy in order to compete. What might that strategy look like? It may be as simple as, "We believe the better we understand the needs and preferences of our individual prospects and customers, the more convenient and personalized we can make their experiences which leads to happier and more loyal customers that promote our business and help us grow."

Streaming music stations provide us with a useful example of this kind of strategy. They enable me to personalize my music stations so I conveniently hear what I want, and as a result I listen to it more often. Amazon Prime knows my family intimately. They use this knowledge to enhance our shopping experience daily. Netflix knows our history and preferences and enhances our experience as a result.

Do you have a Code Halos strategy? Does your competition? Do the new digital start-ups in your industry?

Let's assume for today - you are convinced there is a need for a Code Halos strategy. Now let's consider tactics.

  1. What data would help you offer your prospects and customers an enhanced user experience on their smartphones or tablets?
  2. How can the data be used to enable a more personalized user experience?
  3. What is the best way to collect it?
  4. How do you ensure the data is collected in an honest and transparent manner with opt-in?
  5. How do you find business meaning in the data?
  6. How can new and different business meanings be discovered by aggregating seemingly unrelated data sources together?
  7. How can data from machines (M2M or the Internet of Things) add value to your other data sources?
  8. How can public and private databases be aggregated with "patterns of life" analysis and demographic data to discover new consumer insights?
  9. How can I collect data in real-time, analyze it and respond quick enough to be useful in a mobile first world?
  10. How can discovered real-time business meaning impact my real-time business tactics when interacting with prospects, customers, partners and employees?

These are just a few discussion starters for your next internal strategy session. By the way, we (Cognizant's Center for the Future of Work) lead these workshops all the time. Contact me if your organization would benefit from this discussion.

As identified earlier, one of the first questions to ask yourself is, "What data is useful?" What data, if you had it, would provide insight that would enable you to provide a better and more personalized user experience? If knowing your prospect is a male or female enables you to provide a better user experience, then how can you collect that data in an open, transparent and appropriate manner? Sometimes insight can be derived, while other times it just needs to be asked. If customer X shops only for fashionable clothes popular with young ladies, then there is a pretty good chance the buyer fits that description.

Did you know that mobile phone usage patterns differ between males and females? With a high degree of accuracy usage patterns can identify the sex of the user. Also, having preferences for particular kinds of music and artists closely correlates with particular political leanings. These are examples of derived insight.

Different data collection tactics provide different kinds of insights. Insights can be derived from historic data, or real-time GPS tracking for example. One is historic, the other is NOW! LBS (Location based services) and geo-fenced apps can trigger real-time product and services notifications, alerts, advertisements, discounts, etc., relevant to your immediate location.

Historic and real-time analysis may involve different systems, or the data can be combined in real-time to provide even greater business insights. For example, historic data might provide insight into a "pattern-of-life" that reflects a white collar business commuter, getting off of work at 5 PM every day, picking up the kids from daycare, collecting their dry cleaning, grocery shopping, filling up the Tahoe with gas every 10 days, and getting take-out Chinese food five days a week. Add in real-time LBS data and you can start looking for ways to add convenience and enhance this person's life through personalized products and services at just the right time and place.

Once you have identified the data you need to collect in order to derive business meaning, the next thing to consider is how that data can be used to personalize your user's experience. What does the collected data trigger that enhances the user's experience?

Stay tuned for Part 2.

**************************************

Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

About Kevin Benedict
Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

Presentation Slides
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights a...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine f...

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WebRTC Summit Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
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ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
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WILLIAM-
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SCHMARZO
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WOOD
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MONTES
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ARIOLA
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ReadyTalk

BEDRO-
SIAN

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NAMIE
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NAKA-
GAWA

Transparent
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SHIBATA
Transparent
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BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
WebRTC Summit New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARM-
STRONG

AppNeta

SMALL-
TREE

Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
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CHLAN

Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
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MARTIN
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MARSH
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PARKS
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OFF

Unigma

SHAN
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MATTELA
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Coginition

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ARDO

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TrustPoint

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GoTransverse

LESTER
LogMeIn

PONO
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Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCAL-
LUM

Falconstor

HYEDT
Seamless

WebRTC Summit Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAM-
BURINI

Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-
JOVIC

AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLAL-
ANTORIO

DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
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GORBA-
CHEV

Intelligent
Systems

THYKAT-
TIL

Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
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Emcien

LEVESQUE
Windstream

IVANOV
StorPool

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BERG

Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

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Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

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INNI

EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
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KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 Cloud Computing Blogger for IT Integrators" by CRN (2015). Mr. Jackson's professional career includes...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the horizon, that we already run the risk as enablers and supporters of not being able to effectively und...