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Top Five Cloud Computing Challenges for 2014
The right cloud strategy can significantly reduce costs, offer instant scalability, and improve business agility

For most organizations, developing a cloud strategy is no longer a matter of "if," but a matter of how. The right cloud strategy can significantly reduce costs, offer instant scalability, and improve business agility. But to get the most from the cloud and position their businesses for the future, IT leaders must understand the trends that are shaping the rapidly changing landscape. Here are five considerations that should be top of mind for any IT decision-maker in the coming year.

1. Providing the best possible user experience.
When it comes to cloud, there's only one thing that matters and that's the user experience. It's easy to forget about the end user while getting caught up in the "arms race" of building and brokering cloud services. When consulting about cloud strategy for a healthcare R&D firm, my colleagues and I were asked the question: "Amazon offers these services, so why don't we?"

At the end of the day, it's the user experience that matters, not the number of cloud services offered or the amount of features available. Spend your time focusing on the experience that best fits your users' needs and company culture rather than increasing the number of services offered.

2. Managing the convergence of mobile and cloud.
This year marks the beginning of a new phase of digitally realized experiences through the combined might of mobile and cloud. Among the most powerful trends in corporate IT, mobile and cloud are quickly becoming two sides of the same coin - one represents a more flexible experience, the other a more flexible platform.

Tablets and smartphones are only the beginning of a new era in which personal medical devices, smart cars, and even drones are all becoming part of the "Internet of things." These devices are by nature collaborative and communicative, and rely on "always connected" cloud services to be effective. How end users access and interact with the cloud on mobile devices is becoming more and more critical to their experience. Companies that wait to incorporate mobile into their cloud strategy will find themselves further behind as the mobile revolution we're witnessing accelerates.

3. Choosing the right mix of cloud for your business.
There are a tremendous amount of cloud service providers out there, and enterprises have many options when it comes to meeting varying workloads and service level requirements. Based on the criteria that matter most to your business, ask the question "where does my application best live?"

Often, a hybrid cloud approach works best: combining public cloud infrastructure and external cloud services with private cloud deployments and on-premises IT systems. Structuring hybrid IT services while maintaining control and assuring data governance as workloads transcend traditional data center boundaries will be a major area of focus for both vendors and enterprises in the coming year. Make sure it is one of yours.

4. Developing a security framework for the new world.
In the old days, the castle-and-moat model for enterprise security was well understood. You put the crown jewels in the castle and created a list of who you'd let the drawbridge down for. This was fine in the pre-cloud era when things inside the castle got updated periodically. In the new paradigm of cloud, however, security quickly becomes a complex web of interrelated policies, with firewalls hosting hundreds if not thousands of access-list entries that no one wants to touch. Workloads are constantly getting spun up (and down), moved to new places to maximize efficiency, and even split up between separate data centers. Control points for Infrastructure as a Service (IaaS) differ from Platform as a Service (PaaS) and Software as a Service (SaaS), further complicating security frameworks.

Venture capital agencies have invested heavily in cloud security companies. Cloud security is seen as an emerging and lucrative frontier as IT ecosystems become ever more crucial and intertwined. How does an enterprise tackle this challenge today? Develop policies and a security framework that relates to the business and is easily understood and audited by people outside of IT security. As the security frontier evolves, your framework acts as a compass to evaluate what technology best fits your needs.

5. Keeping application performance high.
How long are you willing to wait for a video to load, or your mobile application to respond before you move on to another task? Chances are a few seconds - maybe a little more. Your users, most likely, aren't any different. If cloud services don't perform well, either they won't be adopted, or they will hamper productivity, causing users to seek alternatives.

Enter application performance management tools, which according to analyst group 451 Research "are following application workloads to the cloud to provide users visibility for modern distributed workloads." These services will be crucial in achieving transparency across an increasingly complex landscape of multi-cloud and multi-platform services. Remember, it's all about the user experience, and over the next year we will see more enterprises investing in tools to help make sense of their cloud application architecture and underlying infrastructure in real-time. Knowing your application and exactly how it maps to the infrastructure is more critical than ever.

About Anoj Willy
Anoj Willy is Director of Product Development at Trace3, a California-based IT solutions provider with deep expertise in data center, high-performance computing, and cloud technology.

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In our opinion, user's needs are most important. That's a reason for us to improve our offer. Our project - ComZetta is cloud system designed  for small and medium business mostly but private persons can use our product as well. We offer several useful options, like secure connection, expandable disc space or automatic data backup. Visit our site http://comzetta.com/en/ for more info and free testing.


Presentation Slides
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights a...
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WebRTC Summit Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

Cloud
Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
NATH

GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
SIAN

Cypress

NAMIE
Cisco

NAKA-
GAWA

Transparent
Cloud

SHIBATA
Transparent
Cloud

BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
Citrix

LIANG
Rancher Labs

BUTLER
Tego

ROWE
IBM Cloud

SKILLERN
Intel

SMITH
Numerex
WebRTC Summit New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARM-
STRONG

AppNeta

SMALL-
TREE

Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MALAU-
CHLAN

Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

PROIETTI
Location
Smart

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nfrastructure

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Everbridge

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PARKS
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OFF

Unigma

SHAN
CTS

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Coginition

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Netvibes

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ARDO

GE Digital

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SKY

TrustPoint

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LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

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PHEMI

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Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCAL-
LUM

Falconstor

HYEDT
Seamless

WebRTC Summit Silicon Valley All-Star Speakers Include

SCHULZ
Luxoft

TAM-
BURINI

Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

NAKAGAWA
Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-
JOVIC

AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLAL-
ANTORIO

DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

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Instaclustr

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GORBA-
CHEV

Intelligent
Systems

THYKAT-
TIL

Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

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BERG

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TOLL
ProfitBricks

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Microsoft

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PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

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INNI

EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
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PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Digital Transformation Blogs
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 Cloud Computing Blogger for IT Integrators" by CRN (2015). Mr. Jackson's professional career includes...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the horizon, that we already run the risk as enablers and supporters of not being able to effectively und...