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SAP, HANA and the Cloud
We knew Big Data would be big business for you and that’s why we invented HANA: McDermott

SAP, the third-largest software company in the world after Microsoft and Oracle, says it’s moving all data into main memory and all systems to the cloud.

The company’s newly announced HANA Cloud Platform is going to be the foundation of its whole cloud portfolio, creating a single point for its cloud-based technology, including application development and integration services, database and analytics services.

“With SAP HANA Cloud Platform as the underpinning,” it said, “customers will be able to rely on maximum scale for all cloud-based SAP solutions, including line-of-business cloud applications, cloud-enabled business network and social collaboration solutions, and a managed cloud environment for SAP HANA.”

The strategy puts HANA, its in-memory database, at the center of SAP’s future.

“Let’s be clear on HANA,” co-CEO Bill McDermott said in a keynote this week at the company’s Sapphire Now conference in Orlando, Florida, “HANA not only represents the intellectual renewal of SAP, it is now the platform for every single thing the SAP company will do going forward.”

It’ll probably take a year or two for SAP to pull off its unified cloud strategy and have HANA fully integrated with its cloud products.

Its cloud portfolio now includes recent acquisitions such as SuccessFactors and Ariba as well as the renamed SAP Cloud for Financials and SAP Cloud for Travel. The company is also looking for new widgetry that can exploit HANA’s analytic and predictive potential.

McDermott claimed, “We knew Big Data would be big business for you and that’s why we invented HANA, to give you intelligent data at the speed of thought. The SAP Business Suite on HANA is at least 2,000 times faster than any other product on the market today. And SAP HANA has become the fastest-growing software product in the world.”

Last week the company announced the HANA Enterprise Cloud, which will make HANA into a subscription service that customers can use to run the company’s flagship ERP, CRM and NetWeaver Business Warehouse programs as a pay-by-the-month Software-as-a-Service.

It’ll save them the bother of tussling with complex in-house deployments.

The HANA Enterprise Cloud, which won’t be out until sometime in the second half, is supposed to support petabyte-scale instances of SAP’s software and will be offered by SAP as well as third-party managed service providers from their data centers or multiple data centers.

SAP has seven data centers around the globe to support the gambit, and will reportedly begin by deploying 30,000 computers for the cause. It claims to have more than 29 million users already in the cloud today running other widgetry so it’s supposed to have experience.

Offering HANA as a third-party managed cloud service is a switch from peddling it for real-time analysis of both structured and unstructured data – and what McDermott calls dark data, the data companies store but goes unused – but SAP lately discovered that ERP, CRM and SCM run fine on the in-memory database and in January announced its widely used Business Suite apps on HANA so customers will be able run transactions and analytics in near-real-time.

SuccessFactors and Ariba were already using HANA for analytics and the performance gains were reportedly palpable.

SAP hasn’t indicated what the monthly fees for HANA Enterprise Cloud might be – although they will obviously vary by company size and scale of data – but its new fascination with the cloud is a way for it to deal with the rising chorus of user complaints about the high price of enterprise licenses that companies like Oracle and SAP charge. Users will still need software licenses for the cloud but at least they won’t have to buy and maintain the hardware infrastructure.

The HANA Cloud Platform is supposed to give users multiple deployment choices — whether in their data center, the public cloud, the managed cloud or a hybrid environment.

SAP has already moved HANA to Amazon and it’s supposed to go up on IBM’s SmartCloud. Meanwhile on Thursday SAP said it means to more than double its indirect investments in early-stage software ventures that could give its in-memory database a leg up. Its HANA Real-Time Fund, formed a year ago, will have $405 million to spread around other investment funds, up from $155 million. That’s in addition to the $353 million SAP Ventures has got to invest directly.

About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build thei...
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WebRTC Summit Silicon Valley All-Star Speakers Include

MATTHIEU
Octoblu

MAHADEV
Cisco

MCCARTHY
Bsquare

FELICIANO
AMDG

PAUL
VenueNext

SMITH
Eviot

BEAMER
goTraverse

GETTENS
goTraverse

CHAMBLISS
ReadyTalk

HERBERTS
Cityzen Data

REITBAUER
Dynatrace

WILLIAM-
SON

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Computing

SCHMARZO
EMC

WOOD
VeloCloud

WALLGREN
Electric Cloud

VARAN-
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GE

SRIDHARA-
BALAN

Pulzze

METRIC
Linux

MONTES
Iced

ARIOLA
Parasoft

HOLT
Daitan

CUNNING-
HAM

ReadyTalk

BEDRO-
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Cypress

NAMIE
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NAKA-
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Transparent
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SHIBATA
Transparent
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BOYD
Neo4j

WARD
DWE

MILLER
Covisint

EVAVOLD
Covisint

MEINER
Oracle

MEEHAN
Esri

WITECK
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Tego

ROWE
IBM Cloud

SKILLERN
Intel

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WebRTC Summit New York All-Star Speakers Include

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

HINCH-
CLIFFE

7Summits

DE SOUZA
Cisco

RANDALL
Gartner

ARM-
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AppNeta

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TREE

Cazena

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Bsquare

DELOACH
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QUINT
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CHLAN

Buddy Platform

PALIOTTA
Vector

MITRA
Cognizant

KOCHER
Grey Heron

PAPDO
POULOS

Cloud9

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Two Bulls

GOLO
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Bit6

PROIETTI
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Everbridge

MARSH
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PARKS
SecureRF

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EastBanc

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OFF

Unigma

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MATTELA
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GE Digital

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SKY

TrustPoint

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
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Google

SINGH
Sencha

CALKINS
Amadeus

KLEIN
Rachio

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

SNELL
Intel

LEVINE
CytexOne

ALLEN
Freewave

MCCAL-
LUM

Falconstor

HYEDT
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SCHULZ
Luxoft

TAM-
BURINI

Autodesk

MCCARTHY
Bsquare

THURAI
SaneIoT

TURNER
Cloudian

ENDO
Intrepid

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Transparent

SHIBATA
Transparent

LEVANT-LEVI
testRTC

VARAN NATH
GE

COOPER
M2Mi

SENAY
Teletax

SKEEN
Vitria

KOCHER
Grey Heron

GREENE
PubNub

MAGUIRE
HP

MATTHIEU
Octoblu

STEINER-
JOVIC

AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

ROBERTS
Platform

JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

PAOLAL-
ANTORIO

DataArchon

KAHN
Solgenia

LOPEZ
Kurento

KIM
MapR

BROMHEAD
Instaclustr

LEVINE
CytexOne

BONIFAZI
Solgenia

GORBA-
CHEV

Intelligent
Systems

THYKAT-
TIL

Navisite

TRELOAR
Bebaio

SIVARAMA-
KRISHNAN

Red Hat
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DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
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WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOM-
BERG

Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

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Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCIN-
INNI

EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMING-
HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRY-
MPLE

EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

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NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

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SHIBATA
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GE

GOKCEN
GE

STOICA
Databricks

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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