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AppWave Platform Updated
New Embarcadero AppWave for ISVs provides end-to-end mobile app experience for desktop PCs

Embarcadero Technologies has announced the availability of a new version of the AppWave business platform and PC app store designed to help independent software vendors (ISVs) improve their customer experience and drive new revenue growth.

AppWave for ISVs expands on the Embarcadero experience with AppWave for enterprise customers and their end-users. AppWave simplifies and expedites how desktop PC software is marketed, sold, delivered, tracked, and maintained, allowing existing client-server apps to be delivered more as a service. [Disclosure: Embarcadero Technologies is a sponsor of BriefingsDirect podcasts.]

Available via a free download, the AppWave platform gives users access to more than 250 free PC productivity apps for general business, marketing, design, data management, and development including OpenOffice, Adobe Acrobat Reader, 7Zip, FileZilla, and more, said Embarcadero, based in San Francisco.

AppWave users also can add internally developed and commercial software titles, such as Adobe Creative Suite products and Microsoft Visio, for on-demand access, control, and visibility into software titles they already own. Customer apps can also be converted for use on AppWave, via AppWave Studio tools.

Easily acquired apps

The AppWave platform converts valued, but often cumbersome business software into easily consumed and acquired "apps," so business users don't have to wait in line for IT to order, install, and approve the work tools that they really need without delay.

With AppWave, companies have a consumer-like app experience with the software they commonly use. With rapid, self-service access to apps, and real-time tracking and reporting of software utilization, the end result is a boost in productivity and lowering of software costs. Pricing to enable commercial and custom software applications to run as AppWave apps starts at $10 to $400 per app.

SaaS and the consumerization of IT have changed the way software is acquired and used.



There's a dynamic shift under way in the PC software market. Software as a service (SaaS) and the consumerization of IT have changed the way software is acquired and used. Vendors such as Salesforce.com and Google originated in the cloud, and Microsoft is moving its Office franchise to cloud-based streaming. Even enterprise IT is transitioning to a services-delivery model. End-users now expect the flexibility of mobile apps on their desktops, and ISVs must look for ways to meet these evolving demands.

To me, ISVs need to play both offense and defense in this new climate. They need to provide their customers ongoing value in the existing apps and delivery models, while also providing a path to the future, especially for mobile tier deleivery. AppWave for ISVs helps provide more runway for existing code, while setting up an on-ramp to the pure SaaS and cloud models. This is a revenue path too, allowing for licenses to continue from existing apps, even as services revenues develop.

What's more, using AppWave, ISVs can show their customers how the total costs of supporting apps goes down, via more precise payments based on actual use. So the AppWave path also works for enterprises as they need to transition to a services and pay-as-you-go model.

I can easily see too where Embarcadero may create it's own (or a partner network) to deliver AppWave apps from a cloud. This would be a "push" strategy for ISVs, and a "pull" strategy for enterprises as end-users could discover and procure apps with out the need for much IT involvement. Think of it as a vending machine for software, either from the corporate network or the cloud. For now, however, the AppWave use is for on-premises apps in enterprises.

“As a software vendor, we developed AppWave’s unique application delivery and consumption experience for our own enterprise customers,” said Wayne Williams, CEO of Embarcadero Technologies. “We’ve seen the benefits in revenue growth and customer satisfaction, and we believe other software vendors can emulate that success using AppWave for ISVs.”

AppWave for ISVs

Among the benefits in the new version of AppWave for ISVs:

  • ISVs can deliver new capabilities to market much sooner using AppWave’s frictionless “push” delivery model, keeping customers always up to date. They can instantly offer a full portfolio of on-demand applications, including beta and trial versions as well as updates and upgrades, without recoding or modifying existing products.

  • Through AppWave, ISVs can provide entire product portfolios on site at an enterprise for end-user review, trial, and use.

  • AppWave assists ISVs through new and expanded licensing opportunities. New users are acquired through peer referrals and on-demand trials. ISVs can also take advantage of integrated promotional capability including streaming banners and automated electronic direct mail to cross-sell additional applications, up-sell instant upgrades to fuller featured versions of products already being used, and offer other services designed to drive higher levels of customer retention, including extended service contracts.

User benefits

Customers and end users can also benefit from the new version's feature, including:

  • App discovery – Smart AppLinks and powerful search capabilities lead users to the right apps, delivering increased productivity and satisfaction.

  • App broadcast and socialization – Apps are published and streamed on-demand from AppWave, eliminating lagtime and the burden on enterprise IT.

  • App streaming – Desktop PC software is transformed into zero-install, zero-footprint apps that stream from public or private clouds.

You may also be interested in:

About Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Presentation Slides
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of t...

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Sponsorship opportunities are now open for WebRTC Summit 2017 Santa Clara, Oct 31-Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, and for WebRTC Summit 2018 New York, June 5-7, 2018, at the Javits Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



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JOVIC

AweSense

LYNN
AgilData

HEDGES
Cloudata

DUFOUR
Webroot

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JONES
Deep

PFEIFFER
NICTA

NIELSEN
Redis

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ANTORIO

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Softlayer

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IBM

HAZARD
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GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
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Emcien

LEVESQUE
Windstream

IVANOV
StorPool

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BERG

Intellyx

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IBM Watson

TOLL
ProfitBricks

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Microsoft

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Akana

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SIASMSP

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IBM Cloudant

SHAN
CTS

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INNI

EMC

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GERSMA

Modulus

PAIGE
CenturyLink

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Cognitive Scale

MILLS
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KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
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PRABHU
OpenCrowd

LYNN
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SWARTZ
Ericsson

MOSHENKO
CoreOS

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HAM

SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

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MPLE

EnterpriseDB

MAZZUCCO
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WHOA.com

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Akana

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BEACH
SendGrid

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PATTATHIL
Harbinger

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Aria Systems

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Quantum

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SoftLayer

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HOCH
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KAPADIA
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PAQUIN
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TSAI
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BARRALL
Connected Data

SHIAH
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SEGIL
Verizon

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Citrix

COWIE
Dyn

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Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

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AOL

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BARRY
Catbird

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SUPERNAP

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Patricia Henderson at patricia@sys-con.com.

Digital Transformation Blogs
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addressed the challenges of scaling document repositories to this level; architectural approaches for coordi...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure using the Kublr platform, and how Kubernetes objects, such as persistent volumes, ingress rules, and...